AEO score guide

How often you're cited on category-query prompts where no brand name is in the question. The single most important AEO signal.

Percentage of monitored engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) that cite you for at least one prompt.

Variance in citation hit-rate across engines. A brand cited evenly across 4 of 5 engines scores higher than one cited heavily on only one.

Organization, WebSite, SoftwareApplication / Product / Service schemas. Weighted by presence on homepage + key category pages.

HTTPS, canonical, viewport, title/meta length, H1 correctness, alt text coverage, robots.txt + sitemap.xml accessibility.

TTFB under 800ms for the homepage + 2 linked pages. Slow pages get skipped in LLM crawls.

Do you have dedicated pages that cleanly answer the top losing prompts? Measured by URL existence + word count + intent alignment.

Comparison tables, FAQ blocks, named alternatives, clear H2/H3 hierarchy. LLMs reward pages they can parse into a direct answer.

Last-updated signal on category pages. Stale content gets deprioritised in LLM context windows.

Do LLMs know about your brand from other sources? Measured by mentions in Wikipedia-adjacent sources, Reddit, G2, Crunchbase, press.

Unique referring domains in your niche. LLMs favour entities that appear across many credible documents.

Reddit / HN / Quora threads where your brand is discussed naturally (not just by you). Indirect but measurable.