Articles start life in the Inbox as a NEW_OPPORTUNITY card — either generated from a Key Finding’s recommended action or created manually. Click Approve & generate to kick off the pipeline.
The 4-pass pipeline
- Research — gathers grounding sources from your site + the cited URLs from the original probe.
- Outline — structures sections + headings, sized to the requested length (Short / Standard / Long).
- Write — full draft. Uses Sonnet on Standard, Opus on Premium tier.
- Polish — compliance check, AI-detection score, fact-density pass, schema generation.
Standard vs Premium tier
Standard costs 3 credits; Premium 8. Premium uses Opus on the Write pass — substantially better at long-form structure, fewer factual lapses, more confident voice. Use Premium for cornerstone content; Standard handles the long tail. The other three passes are tier-independent.
What you get back
A publishable Markdown / HTML draft, FAQ JSON-LD when a FAQ section was generated, an SEO score (0-100), a polish issues list, and a ready-to-paste schema block. The article lands in Articles → Awaiting review for your editing pass.
From an empty shell instead
You can also click + New article directly to create an empty draft (no credits charged), then click Generate with AI inside the editor when you’re ready (3 or 8 credits). Useful when you’ve outlined an angle yourself and want the agent to fill it in.