The Impact tab lists every Action with the prompts it targeted, the citation movement on those prompts in the ±14d window, and an impact score. One row per Action.
Columns
- Action — type + short label (article title, placement URL, etc.)
- Prompts moved — count of targeted prompts whose citation rate changed
- Δ citations — net citation delta in the window
- Score — weighted impact, sortable
- When — relative timestamp
Filtering
Filter by Action type, time range, and score sign (positive / negative / all). Default sort is descending by score so wins surface first.
Spotting wins vs noise
A clean win: positive score, multiple prompts moved, Δ citations aligns with the action’s intent (e.g. an article about “X vs Y” pulled in citations on alternative-comparison prompts).
Likely noise: small score, single prompt moved, no obvious relationship between action and the prompt. Treat as inconclusive — wait for more signal or correlate with other actions.