A workspace is one brand the SyncSEO agent works on. It owns the domain, brand-name variations, competitors, audience profile, brand voice, and every prompt / run / article that comes out of that brand’s work. One user can own multiple workspaces (an agency managing several client brands, for instance) — each workspace has its own data, settings, and team.
Workspace label vs business name
We split the workspace name into two fields. The workspace label is internal — it shows up in the workspace switcher and nav, and is never sent to any LLM. The business name is public-facing — used in every article, draft, and finding the agent generates. For most teams these match; agencies often label workspaces with a client code while keeping business name for the customer.
Brand terms
On creation we auto-seed brand terms from your business name — canonical name, common acronyms, alternate spellings. Brand terms drive both prompt generation (for branded probes like “is <brand> better than X”) AND citation parsing (so a win against “Ogilvy” counts even when the engine doesn’t print “ogilvy.com”). Edit them anytime under Settings → General.
Niche, audience profile, and compliance
Three more fields fine-tune the agent’s output:
- Niche — short tags (e.g. “ecommerce SaaS”, “mid-market B2B”). Helps buyer-prompt generation hit the right shelf.
- Audience profile — 1-2 sentences describing your ideal customer. When set, the D3 probe variant prepends it as context (“I’m a <audience>. <prompt>”).
- Compliance industry — preset rule-set injected into every content prompt. Pick the matching preset if you’re in Health, Finance, Legal, Pharma, Wellness, Education, Childcare, Real Estate, or Insurance.
Onboarding flow
New users land on /onboarding/workspace after sign-up. Enter your domain — we read your homepage, propose competitors, a brand voice, and a workspace summary. You confirm or edit, then run your first diagnostic. The whole loop takes about 2-3 minutes from sign-up to first results.